I’m Caleb Cousens, creator of SMW. I use social media to CONNECT with people and GROW businesses in any sector. If you have the desire to get social media working for you but lack the knowledge and practical experience, this website is for you.
I am a big fan of Simon Sinek and his Ted Talk about starting with Why. Why am I doing this? Pouring hours into creating content for you for free?
It’s because I have had to work hard to teach myself practically everything I know about social media. The fact is social media is not taught near enough (nor well enough) in business school. Upon graduating, my first job was creating the online presence for a start-up, something I had never done before.
I was forced to defend and explain social media to much more experienced people business people and experienced first-hand the reticence that so many have for what I advocate. It was a trial by fire and I made a lot of mistakes and learnt a lot in those first years!
Whether it’s people thinking their brand should be viral and grow like wildfire, or a CEO doesn’t have the slightest clue what a Snapchat is, you name it, I have probably experienced it.
And I want to pass on what I have learned in the most digestible ways possible for you. I want to give you a platform to ask questions, a community to encourage you and a database of resources to help you champion a social media-first digital marketing approach.
If you are a teenager wanting to build your social audience, a student frustrated by the lack of social media being taught, or a young professional looking for ways to use Snapchat, Music.ly or Periscope to grow your business, you have found your new home.
About Caleb Cousens
Caleb Cousens has built online communities since high-school where he founded and managed multiple forums. An experienced and successful blogger, he spent years in the football (soccer) blogging world, writing for some of the biggest websites on the web.
Fresh out of college, he founded the online communities for a $61 million start-up in Vancouver, BC. He has worked with charities, media organizations, athleisure brands as well as multiple high-profile athletes and continues to advise multiple events and organizations around the world.
Now, Caleb writes about social media and consults CEOs, start-ups, entrepreneurs, bloggers and others about how to make a difference with social media. Caleb’s content has been featured on multiple top industry websites including; Traffic Generation Cafe, JeffBullas.com, Marketing Profs, Social Media Examiner and many more.
My promise: I want to pass on my expertise and experience to give you a resource that I never had myself. I want to be a virtual mentor to teenagers, students and young professionals who don’t know where to find helpful advice and tips for using social media for good.
It is that simple, I will always be honest with you, you won’t find “get followers quick” schemes here, but you will find tried, tested and true ways to use social media to grow your brand.