You know the drill, social media is always changing, it’s so hard, blah blah blah.
But today’s Monday Musing isn’t like that. I want to share with you my journey and hopefully it illustrates why it is important – and freaking awesome – to be able to learn new things.
Caleb the Writer
I am a writer, I always have been.
In school I always enjoyed writing short stories, poems and essays. In my teens I tried my hand at multiple fantasy novels, writing hundreds of pages and coming up with dozens of story concepts. In college I enjoyed the process of writing big projects, call me crazy. I was also a prolific football (soccer) blogger for much of my late teens.
I love words, reading is another of my favorite pastimes and I think this love is part of what drew me to social media. Being able to communicate and tell stories through the medium of social media is always a challenge but it is one that continues to excite me.
But for anyone watching the social media space in the last five years, you would have noticed that imagery was becoming much more important in social media content.
Caleb the Designer
Let me preface this section by confessing. I am no designer. Sometimes I wish I was, as it interests the crap out of me, but start talking about serif or sans serif and I’m lost (although less lost then I was a few years ago).
I quickly recognized that I needed to be able to create at least simple graphics and images; I couldn’t rely just on my words to keep me at the forefront of social media.
So, I started reading all over the internet; learning about fonts, finding awesome tools like Canva and figuring out which colors complement each other and which don’t. I started following accounts on social media that made kick-ass infographics and other amazing graphical content.
I signed up for Adobe Creative Suite and taught myself how to use Photoshop and InDesign and I became the designer for the company I worked at during that time. I have also designed multiple infographics that have achieved some level of virality and am proud to create all of the graphics on this blog.
But then, Mark Zuckerburg and the rest of the social media world started discussing how important video is becoming… Here we go again.
Caleb the Editor/Producer/Storyboarder
This brings us to present day. I’m a little late to the party but I have begun to get serious about video.
I took so long because creating video content has never been something I thought about, but now I couldn’t be more excited about it. Sure it is a different medium but telling stories and communicating is what I am passionate about and if video is the current way to reach the most people, then bring it on.
I’m following the same pattern as I did with design. I am reading the blogs of videographers, I am finding free tutorials on YouTube, and I am watching popular vloggers and brands to see what they are doing with video.
My time is also being spent looking closely at Instagram and Facebook videos, what kind of tones and editing styles successful brands are using and what content gets more engagement.
It took me approximately 2 weeks to outgrow Windows Movie Maker and now I have downloaded a free trial of Adobe Premiere Pro. I am playing around with my new hardware and software and ready to dive in to this next stage of social media content.
Here’s the awesome thing about learning something new, it gives you another offering to potential and current clients. I have created two simple but effective videos for a current client with the little I have learned so far.
And this concept of learning extends beyond social media strategy and tactics. My career so far has taken me from the sport medicine world, to fashion apparel, to agriculture, and I have learned so much about each of the industries that it is shaping me as a well-rounded person and professional.
Just because you don’t know how to do something today, doesn’t mean that you can’t start learning tomorrow. Don’t let your current job or industry limit you. Keep pushing and keep learning.