It was a successful year, I more than doubled my Twitter audience, from 3,000 to over 7,000 followers and I built my Pinterest from the ground up, gaining over 600 followers and having 3 of my pins go viral.
But in 2016 I pretty much ignored Facebook and Instagram. I convinced myself that it was too difficult to build an organic audience on Facebook and that Instagram would not make a serious impact on my web traffic.
Looking at the state of social media to start 2017 I am reversing it and going all in on Facebook and Instagram. Here’s why:
1. Facebook’s $7 Billion quarterly revenue
Basically this tells me Facebook is going NOWHERE. In social media, the platforms change on a yearly basis, and in an industry where currently there is doubt of Twitter’s and Snapchat’s durability, the security and massiveness of Facebook means it’s a safe a bet as you can make in the world of social media.
2. 1.79 billion monthly active Facebook users
This is over four times the next biggest platform (see below), not to mention over half of all internet users on the planet.
3. 400,000,000 monthly active Instagram users
That is now second only to… wait for it… Facebook.
4. Facebook Marketplace
Ebay is a multi-billion dollar company every year and Facebook are looking to get a piece of the pie. With the ability to buy and sell things now on the platform it gives everyone one more reason to visit their Facebook profile. Attention, attention, attention.
5. Facebook Live
Facebook has pretty much every feature you could want from one social media platform. So instead of Periscoping on Twitter and then doing my Facebook thing I really want to consolidate my presence and push my Facebook Live game into overdrive. This is not to say I will stop Scoping, but I probably won’t be doing as much as Facebook.
6. Instagram Stories
Instagram Stories is only a few months old now but 150 million daily users makes it a NO-BRAINER.
7. Facebook Video
Facebook’s algorithm loves native video so I want to bring my video game to the next level while hopefully getting more eyeballs on my content.
8. Facebook Advertising
For the first year ever I have a social advertising budget and I think I’m pouring it all into Facebook. This will help boost my organic growth but also Facebook is one of the best ad platforms at the moment so professionally I want to get better acquainted with it.
Facebook saw the trend of face-swapping filters on Snapchat gain traction and swooped in to acquire Masquerade to be able to offer a similar technology to its users. This type of forward thinking approach continues to ensure that Facebook stays at the top which makes them even a safer bet.
10. Facebook Groups
In the latter half of 2016 I got really stuck in on Facebook Groups. They are a great way to network, collaborate and also get ideas for blog posts and industry trends.
11. Demographic coverage
Facebook and Instagram are, in my opinion, the best social media platform combination because they cover the main demographics almost perfectly. 55% of all 18-29 year olds in the U.S. are on Instagram while 73% of adults ages 30–49 and 63% of adults ages 50–64 use Facebook.
People love to say how Facebook is losing market share of Millennials and while that may be true when looking at the details Facebook (and Instagram) are still the kings of social media and there is no reason why 2017 will be any different.