Happy 2017 to all of my readers! I hope that the Christmas season was full of good times, family and rest and that you are ready to take the New Year head on. My first musing of the year is related to goals and specifically, tweaking and changing your social media strategy.
I am a big believer in goals and set multiple goals a year for my personal life, business and more. My favorite part of a new year is the proverbial clean slate it comes with.
Every year I take the holiday season to reflect on the year that was and look forward to what I want to accomplish.
I usually set specific goals in the categories of health and fitness, business, spiritual, time management, social media and reading. These are normally 6 month goals that I then review and revise or update sometime in the summer for the second half of the year.
But something Gary Vaynerchuk said over December got me thinking and I am changing my overall strategy on how I set my goals. For the last 5-10 years I have waited till the imaginary deadline that is January 1st to make major changes to my life and career. Take a minute (it really is just a minute) and watch what Gary has to say on the topic.
Yes, the New Year provides an artificial reminder that we should always be improving our life. But if you are waiting to make your life better, to make yourself more successful, to get healthier, to start that new hobby, to read those books then you are making the same mistake that I have.
To give you a sense of the type of things I have been waiting for the New Year to do here is a short list:
- Start to experiment with Facebook advertising
- Diving headfirst into Instagram and Instagram Stories
- Making more video content
- Trying out some new social media productivity tools
None of the above needed to wait for 2017, in fact I have probably disadvantaged myself by waiting the days, weeks or months that I have put these things off because it didn’t fit in my system. The world and social media moves so fast now days that we need to be agile to have success.
Capitalize on new and changing trends and continuously make and change your goals, goals are great, but don’t let the culture of New Year’s Resolutions trip you up or slow you down. Let me know in the comments 👇 or on Twitter what some of your current goals are and let’s see how I can help!