We all dread the thought.
The thought of standing out in an uncomfortable way.
Being laughed at, making a fool of ourselves, making a mistake.
Because of this, social media has become a white-washed, perfect version of us and our brands. Go check your Facebook timeline, you will find perfect, professional wedding photos, dreamy vacation destinations, and posts about how cute your friends’ babies are.
What you won’t see is REAL LIFE — the stress before making the vows, the 26 hour flight beside a screaming child or the puke and poo that comes with being a new parent. We are conditioned to only present the best of ourselves to the public.
For brands at least, that is slowly changing. Transparency and behind the scenes access are the main social media themes for brands. It’s what fans and potential customers want. They know companies and brands aren’t perfect and they what to see the humanness behind them.
Live Streaming on Social Media
I officially started live-streaming last week.
Currently I am using Twitter’s streaming app Periscope but soon, I think I will try Facebook Live as well.
The one thing I hated more than anything else in university was public speaking. I hated giving presentations, but being in the business program it was a regular occurrence. In order to combat my discomfort of talking in front of people I would over-prepare.
I would write out a word-for-word script and pour over it, memorizing it, giving mock presentations to my parents, basically trying to make sure I wouldn’t make a fool of myself.
It usually worked quite well but I always envied being able to speak off of only a few notes. This is one of MANY reasons I am trying to stream as often as possible. I have to fight the urge to script my streams even now, and I know they seem unpolished and choppy at the moment, but that’s the point.
I’m taking you on a journey with me, and what would be the value if I was to lie and only present a professional, comfortable presence on my streams. This way, not only can I hopefully inspire you to do the same, but I will have my journey documented and will be able to see how progress is possible.
It isn’t comfortable; I would prefer to be perfect at everything. But I’m not, and to pretend on social media that I am, helps no one and will only hurt me with my audience in the long-term. Be yourself on social media, share the good, the bad and the ugly.