“You’re off to Great Places!
Today is your day!
Your mountain is waiting,
So… get on your way!”
If you don’t know the above poem by the incomparable Dr. Seuss, then go read it now! I can wait!
This has been the theme of my life these past months, and it is just getting more intense the deeper I go.
We procrastinate like it’s a profession. We plan and plan and plan, giving ourselves the false sense of productivity, when what we really should be doing is seizing the day and DOING.
We do this because we are scared, scared of failing, scared of new things. But guess what, we usually have no good reason to be afraid.
I’m a scaredy cat; I have continuously put off things that I know would bring value to my business and my readers. I have made up bull-shit reasons why I should wait and you know what? I have paid for it!
Case Study 1: Delaying the Round-Up Blog Post
Before launching this blog, I read just about everything I could get my hands on in the space of social media. I signed up for SmartBlogger, CopyBlogger, BloggingWizard and literally hundreds more. I paid money to take courses and get access to premium content.
I knew that the Round-Up blog posts (blog posts where you gather tips on a specific topic from other influencers in your niche) are a great strategy for getting some attention and boosting your traffic.
But reaching out to influencers and sometimes legitimate celebrities in your niche, was terrifying and paralyzed me for 8 months.
I poured hundreds of hours into some great content, but that content wasn’t seen by as many people because I chickened out.
To give you a sense, 8 months in, I finally reached out to the other influencers in my network and posted my 61 Social Media Marketing Tips from the Pros article. In the weeks since it was published, my email subscribers have over doubled, my traffic has increased by over 50% and the article itself has over 2,000 shares on social media and I now have contacts and relationships with some of the top people in my field.
It feels like a mini launch in itself, it just came 8 months late.
Case Study 2: Creating Video Social Media Content
And already, in this last week, I am proactively fighting against the newest mental block in my progression as a blogger and a professional. No one knows better than me that social media, and content in general, is going to be all about video in the coming decade.
I’ve written about it here.
But for whatever reason, I haven’t clicked record and said my piece in the last eight months.
I actually know the reason… I’m a words guy. Always have been, from writing novels and short stories as a child, to written role-play and soccer blogger as a teenager, to now where I am writing content here and elsewhere on the internet. Heck, words and reading is even my learning style.
So the thought of speaking and being filmed, practically renders me comatose. I keep watching the amazing and inspirational work of Gary Vaynerchuk, Tony Robbins, Jake Paul and others, hoping that I will catch something by osmosis.
But that is crap.
You and I just need to DO! Hit record and say what’s on your mind. Talk about your latest blog post, or a news trend that has got you thinking. Show your personality; don’t be afraid of making mistakes or sounding stupid. Do and do and do some more and it will get better, it will get easier, and you will have more success.
If you are a blogger, you can probably relate to one of the scenarios above. If not, you can definitely relate to the concept. Whether you are a musician looking to write a song, an employee wanting to ask for a raise, an entrepreneur wanting to start your own business or anything else, we are our own worst enemies.
I have signed up for Snapchat and Periscope and will be launching a four week Snapchat Xperiment very soon where I hope to share my experiences and what I learn about the social media network.
Don’t put off to tomorrow what you can do today, it might be scary but that just means there is probably a lot of good that will come out of doing it. Let me know in the comments or via Twitter what is holding you back and how I can help.