— Social Media Wizard (@CalebCousens) September 5, 2016
1. Ask your followers a question and engage with them when they answer it
Be creative with how you ask the question and you are more likely to get engagement from your followers. Using the Poll feature on Twitter is a unique and easy way to ask a particular question, I ran a 24-hour poll this week that managed 30+ Retweets in under 12 hours.
2. Arrange a Q&A with a subject matter expert in your organization
This is now easier than ever via Facebook Live Video. People love hearing from CEOs, Managers and smart, well-spoken people, your organization definitely has one of the above so use it and be open, transparent and vulnerable to build a real relationship with your audience. Reddit’s AMA (Ask Me Anything) format is a great example for companies to follow.
3. Respond and thank people who “like”, “RT” and “+1” your content
Just a simple “Thank you” will help you stand out from your competition and will encourage your customers to engage with your content more. I once got a thank you from Bernadette Jiwa from thestoryoftelling.com after sharing one of her articles, and guess what, I now share her content on a consistent basis (it helps that it is amazing content).
4. Host a contest
Show your audience appreciation by doing a giveaway or contest. This has the added benefit of often driving new visitors to your website and social media profiles as well.
5. You see those ReTweet and Share buttons? Use them!
And not just for influencer content, your customers post great content too and it doesn’t have to be related to your brand. It could be a meme, a joke or an unrelated blog post. Show your appreciation and earn a fan for life!
6. Encourage User-Generated Content (UGC)
This isn’t always easy but get creative and see what those awesome, imaginative folks following you come up with. Starbucks’ #WhiteCupContest in 2014 is a great example of UGC done well! Weta Workshop also do a great job of this with their #FanArtFriday.
7. Use Emoji
There is more and more data to back up that using emoji in your posts and content will help drive more engagement, whether on Twitter, Instagram or other social networks.
— Sam Hurley ➤➤➤➤➤➤➤➤➤ (@Sam___Hurley) September 6, 2016
8. Tag people when you share their content on social media
This is a great way to get the attention of influencers and you might even spark a conversation… Social! Also if you are sharing something that you think a certain fan or influencer might appreciate it is always okay to tag them then as well, just make sure you don’t spam them.
FOOTBALL IS BACK! Join us on Snapchat while we celebrate college football kickoff weekend at the UGA vs. UNC game in ATL.
— Coca-Cola (@CocaCola) September 3, 2016
9. Engage with world news and events
Trending topics is always a good place to check to see what popular conversations are going on right now. Engage in a conversation every once in a while and you will get your brand in front of eyeballs that might never have seen it otherwise.
10. Get charitable
Promoting or even partnering with a cause or charity is great for office culture and morale while being a great social media strategy as well. Your fans are way much more likely to engage with socially responsible content than just another post about your products. My former employer, FortiusSport.com did an amazing job of this during the ALS Ice Bucket Challenge.