Do you want more Pinterest followers? What about driving more traffic from Pinterest to your website?
If you do a quick Google search for a guide to Pinterest, you will get pages upon pages of results of “Ultimate Guides”, “Beginners Guides”, and “Marketers Guides”. You name it, it’s on Google.
There is so much information out there (too much actually) from “the best way to gain followers”, to “how to engage your audience”. And there are new “guides” coming out all the time.
I love them. I always think that there will be a diamond in the rough waiting for me, something I have been missing all these years.
And sometimes there is.
But more often than not it is the same old, regurgitated advice that is more discouraging than encouraging. The cynic in me speculates that success on social media is more about luck, posting the right thing at the right time, or introducing yourself to the right authority at the opportune moment.
Regardless, the fact is that there are mountains of tips, hints, practices, tricks and guidelines and it would take way too long to sift through them all and decipher the good advice from the bad.
So, I had an idea…
Rather than pretending that I have the new recipe for instant social media success, I wanted to put the advice currently available to us to the test.
“Why?”, you ask.
Professional curiosity, for one, and to be able to give you, my readers, the most transparent look at what tactics and strategies work for our favorite social media networks, and which don’t. The purpose of this process is not to prove anybody wrong – I love a bunch of the social media experts out there – but I just want to sift through all of the guides and give you some raw data (if I can manage it ;-)).
If it is successful and you find it useful, I will do experiments for each of our favorite social media platforms. This is going to be a fluid process and I welcome feedback and thoughts as to how to give you the most value possible.
Why Pinterest Is Worth the HYPE
Our first stop on the #SocialXperiment Express is at Pin Station. I admit that up to this point, I have only dabbled in this particular social network. No matter how powerful a Social Media Wizard you are, you still have to prioritize and Pinterest has not been a priority for me.
That doesn’t mean that I don’t stay up to date with trends or that I haven’t read my fair share of resources on the subject of Pinterest marketing, but I just haven’t committed the time to really exploring and building my audience on the platform.
For those who perhaps are brand new to the space, Pinterest is a visual bookmarking site with a dynamic sharing structure. As social media professionals, we are used to focusing on building a community and then keeping that community engaged. Pinterest is not about that at all, and instead, it is about the curation and discovery of social content.
Pinterest has become a massive tool for marketers, especially as it relates to driving traffic to websites and blogs. Let your mind be blown by these facts:
– The half-life of a pin is about 3.5 months which is approximately 1,600 times longer than Facebook.
– A pin is 100 times more spreadable than your average tweet.
– 47% of US online shoppers have bought something that was recommended on Pinterest.
– Pinterest drives greater traffic to websites than LinkedIn, G+, Reddit and YouTube combined.
– More Pinterest stats here.
And, although it is the social network of choice for fashionistas, foodies, designers and wedding bloggers, it does not mean that it cannot help your business. Pinterest is the top social referral source for traffic for blogs and businesses of all types.
Social Xperiment #1: Pinterest Marketing
So that brings me to the start of this first experiment.
The Xperiment Objective:
To be able to build a Pinterest audience of 500 while measuring and sharing the effectiveness of each Pinterest tip with you!
I’m going to keep this dead simple. I do not know of one business or person who does not want
A: New Followers; and
B: More Web Traffic.
These will be the two metrics used through the duration of this Xperiment.
What Can You Expect?
Over the four week span of this experiment you can expect weekly updates, highlights and advice from the blog and my various social media channels (see plan below). If you have a question, feel free to ask me and I promise it will be answered.
On the back end, you will receive a detailed report, showing what worked, what didn’t and what was missing.
I am also super excited to have some advice from some of the best Pinterest experts out there, so stay tuned for that!
In the coming weeks you can expect resources on:
- Improving your Pinterest Profile
- The Best Frequency and Times to Pin
- Optimizing Your Website for Pinterest
- Much more…
The common advice and tips that I have found are consistent across a variety of sources. I will follow these best practices starting Monday and for the next four weeks, in an attempt to see what grows my following and web traffic (and what doesn’t). More details on many of these will be shared in the coming days:
- Post original content
This doesn’t have to be created by you, reposting something you find on the web can work as well.
*I will pin one piece of original content a day for the next 4 weeks.*
- Follow others
This is a common social media strategy for increasing followers, the more people you follow the more will follow you.
*I will find and follow at least 5 accounts a day for the next 4 weeks.*
- Cross promotion
Promoting my Pinterest account and Pinterest Boards via my other social media profiles is another “best” practice that works on any social media network.
*I will promote my Pinterest Boards daily for the next 4 weeks.*
- Create New Boards
Making sure you have well organized, quality and varied content on your profile is a good way to reach the widest possible audience.
*I will create 2-4 new boards a week for the next 4 weeks.*
- Make My Website Pinterest-Friendly
It only makes sense that the easier you make it for visitors to your website to follow, or pin your content, the more they will oblige. Pinterest provides Follow Us and Pin It widgets for users.
*I will include a Follow Us and Pin It widget for the next 4 weeks.*
- Pin Daily
Pinning new content to your Boards regularly is a great way to make sure you are noticed and more people follow you and your content.
*I will re-pin 10-30 pins onto my different boards every day for the next 4 weeks.*
So there you have it. That is the schedule I’m going to keep and track to see what works the best. I encourage you to follow along and even try it yourself. Watch this space for updates and Pinterest resources in the coming weeks.